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Writer's pictureAaron Camp

Update on the Apollo Papyrus rebranding - Mid-December 2023

As it is now the middle of December, this is the best time for me to provide y'all an update regarding the rebranding of my writing-themed podcast from The Heartland Author Channel to Apollo Papyrus, as well as the launch of the new, writing-themed Apollo Papyrus YouTube channel and Substack newsletter.

Two lines of black text, the first line reading "Apollo" and the last line reading "Papyrus", on a white background

The podcast

As of the writing of this blog post, I have seven episodes of The Heartland Author Podcast to upload between tomorrow, December 17, and Friday, December 22. All seven of these episodes will feature interviews and will be the final seven episodes of the podcast under The Heartland Author Podcast name.


On January 1, 2024, after the Rose Parade, The Heartland Author Podcast will officially change its name to Apollo Papyrus, with the first episode under the Apollo Papyrus name tenatively slated to be uploaded on January 22. The first season of the podcast under the Apollo Papyrus name will be the seventh season of the podcast overall. It may take some time after January 1 for the name change to appear on audio streaming platforms that carry The Heartland Author Podcast/Apollo Papyrus. On a date no later than January 21, the Apollo Papyrus podcast will be made available on the Apollo Papyrus YouTube channel and Substack page via the YouTube and Substack podcasting platforms.


The channel

I am currently in the process of setting up the Apollo Papyrus YouTube channel. Unlike the podcast, the Apollo Papyrus channel will be a completely new YouTube channel and not a renaming of the now-archived Heartland Author Channel. The first video for the Apollo Papyrus channel will be the channel trailer, and it will be available to watch sometime in the first half of February 2024, with the first regular video being uploaded no more than a week later.


The newsletter

I am also currently in the process of setting up the Apollo Papyrus Substack newsletter. The first article on the Apollo Papyrus newsletter will be the introductory article, which will be published sometime in the first week of January, no earlier than January 2. The first regular article will be published sometime after the publishing of the introductory article, but before the uploading of the first Apollo Papyrus podcast episode.


The website

The Apollo Papyrus website, like this website, is a Wix-hosted website, although the Apollo Papyrus website is currently under construction. The Apollo Papyrus website can be viewed at https://campaaronapollo.wixsite.com/apollopapyrus.


Logo, wordmark, and other graphic design elements

The wordmark pictured near the top of this post is a temporary wordmark. Although the font choice for the wordmark is final, I have not yet decided on a color scheme for the Apollo Papyrus brand, nor have I decided on a logo or other graphic design elements. I will be spending the rest of this calendar year finishing up graphic design work for the Apollo Papyrus brand, and I hope to be able to start rolling out finished production and graphic design elements over the rest of this year and the first couple of months of next year.

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